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There is a famous rivalry between Sephora and MAC Cosmetics in the Santa Monica Mall. Each of the store owners is considering whether to maintain
There is a famous rivalry between Sephora and MAC Cosmetics in the Santa Monica Mall. Each of the store owners is considering whether to maintain prices or reduce them by 20%. The following payoff matrix represents the potential profits ((Profits to Sephora, MAC)): Actions for MAC Maintain Price Lower Price 20% Actions for Sephora Maintain Price ($325,000, $350,000) (-$125,000, $550,000) Lower Price 20% ($600,000, -$200,000 (-$25,000, -$50,000) Which one of the following statements is true? Group of answer choices If the firms act independently, the Nash equilibrium is for both to lower prices If the firms act independently, the Nash equilibrium is for both to choose to maintain prices Regardless of whether the firms act independently or collusively, the firms will optimize by choosing to maintain prices Regardless of whether the firms act independently or collusively, the firms will choose low price strategies If the firms act collusively, they will both choose to lower prices
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