There is a series of robberies of jewellery shop outlets owned by a single company. The company investigates the robberies rigorously and is unable to identify any suspects or leads. As a result, the company attempts to identify the perpetrators by installing CCTV equipment within their outlets, recording people within and immediately outside each of their shops. This footage is then stored by the company. The company hopes to deter any further robberies and to quickly identify the perpetrators if any future robberies occur. The senior managers decide that this is more cost-effective than the alternative of hiring more security guards. In addition, the jewellery shop also uses facial recognition software, which is designed to notify the security personnel when a person enters the shop and this person's face matches a face from footage of the premises recorded on a night of the previous robberies. The facial recognition software has been tested with men's faces but not with women's faces. These actions are authorised by the managing director of the company. To what extent is the company's approach ethically justifiable? [max 150 words]