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There is a water raft selling for $1,695. 1. What is the LTV (lifetime value) of a customer who buys this raft. Assume a 100%
There is a water raft selling for $1,695.
1. What is the LTV (lifetime value) of a customer who buys this raft. Assume a 100% margin (while selling direct) and that the average customer only buys 1 boat in their lifetime.
2. Then estimate the CPA (cost per acquisition)?
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