There is an increase in the number of adverts highlighting the danger of consuming sugar. Which of the following is likely to occur in the market for sugarless sweets, as a result of this?

a) An increase in both the equilibrium price and quantity traded. b) A decrease in equilibrium price and an increase in equilibrium quantity traded. c) A decrease in both the equilibrium price and quantity traded. d) An increase in the equilibrium price and a decrease in the equilibrium quantity traded.