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there is an increased emphasis on the determination of ROI. Discuss some of the reasons leading to this increase in attention. Why is it so
there is an increased emphasis on the determination of ROI. Discuss some of the reasons leading to this increase in attention. Why is it so difficult to measure ROI? differentiates between communications objectives and sales objectives. Explain the difference. What are examples of communications objectives? From where are these objectives derived
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
