Question
There is considerable media coverage of recent car thefts at an area mall. Present a five-step plan for a retailer to reassure customers that it
There is considerable media coverage of recent car thefts at an area mall. Present a five-step plan for a retailer to reassure customers that it is safe to shop there. How might this impact the retailer's channel migration strategy?A retailer can do the following to reassure customers that it is safe to shop in its store:
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
