There is evidence of research to inform elements of the content plan such as post frequency and timings. Example Campaign At least 2 campaign visuals are presented 5% Visuals to show examples of what some of the content detailed in the content plan. E.g., a paid Instagram ad or an organic Facebook post. Referencing The campaign plan is underpinned by a 5% wide range of academic sources that are correctly referenced. Please note, there is not a minimum number of sources that must be included, with the general rule being the more sources cited the better at this level of work. This includes a full reference list at the end of the presentation. Presentation Notes The narrated PowerPoint should also include notes in the 'Notes' section below each slide on PowerPoint. These notes should total 1000 words and consist of additional analysis of the content of each slide, and include appropriate citations. These notes should NOT be used as a script for your narration. Total 40%