There is no major producer occupying more than 15% of the global market due to its competitiveness and Electrolux was the third, 7.1% out of the top 10 of manufacturers on world market (volume share) 2016, with the first was Whirlpool, 12.6% and second was Haier, 11.0%. What Electrolux should do to be the leader of the world's leading major producer is first, to undermine Whirlpool, Haier, and Samsung, considering these major producers are active in all the key world markets for a whole variety of products and of course, as well as other potential major producer competitors. So, this is the alternative strategies for that problem To merge with Haier for Electrolux to become the top lead in major producer. This is because Haier is the major competitors in South-East Asia and this how that Haier, without doubt, is familiar and have the knowledge of the South-East Asia market. Moreover, another reason why Haier and Electrolux should merge is because China alone is the world's largest total market for household along with its largest population, which in 2016 it is 1,414,049,351. In addition, there is a great potential for increased sales to the rapidly expanding middle class in major cities in China. Together by merging, they can undermine the competitiveness and be the top lead of major producers in the world. So, my question is: If the strategy is implemented what are the advantages or positive outcome of the alternative strategies. Please explain it