There is now a general consensus that there are 4 V's related to the use of "Big Data". That general consensus is that there are specific attributes that define the use and accumulation of big data. In many big data IT user related circles these are called the four V's: volume, variety, velocity, and veracity of the data. Explain what each of these "V's" mean and do you agree that these are the only things to consider in relation to Big Data, or are there other considerations as well? AM