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There is only one answer. At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budgeting/contracting. Ideation,
There is only one answer.
At M3 Marketing a new marketing campaign development project for a client begins with two activities ideation and budgeting/contracting. Ideation, or coming up with ideas for the campaign, occurs in parallel with (Le, at the same time as,) the budgeting/contracting work which determines the costs and terms of the relationship. These activities take four and three weeks, respectively. Once ideation is complete, advertising content drafting begins and lasts two weeks. When the budget is set and the ad drafting is complete, the activity to determine the advertising channels can begin. Determining the ad channels takes three weeks. When ad drafting is complete and the advertising channels are determined, two activities can start. First, nal campaign collateral can be developed over the next six weeks. The second activity is rollout planning, which requires four weeks. After collateral development and rollout planning are nished, the advertising campaign rollout is executed over the next three weeks. After the campaign rollout, the new ad campaign is complete and can be handed over to advertising operations group. Suppose that advertising Budgeting/Planning activity started two weeks late (as compared to its early start time). How would this affect the planned fastest completion time of the project? Q There would be a oneweek delay in project completion. Q There would be no delay in project completion. Q There would be a three-week delay in project completion. O The project could still nish one week early. Q There would be a two-week delay in project completionStep by Step Solution
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