There were two reasons for this spectacular success. Firstly, Nescafe gained universal insight: with the growth...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
There were two reasons for this spectacular success. Firstly, Nescafe gained universal insight: with the growth of social networks, they all became virtually connected to a lot of people whom wonder if they could be their friends in real life. The word friend used on Facebook helped them emphasize this question. Secondly, using Facebook, the most popular social network, gave the campaign a huge resonance. Fans were commenting on the videos, starting conversations about how to turn virtual friendships into real life ones and even publishing their own encounters. Facebook was the key for this campaign's success: it allowed the brand's audience to live the experience on the very network that inspired it. Source: Digital Training Academy: Facebook Case Study QUESTIONS a. Discuss in what segments you can categorize digital marketing of Nescafe? (8 marks) b. Explain and relate what is on-page and off-page optimization based on Nescafe initiatives to attract more follower through their Facebook platform. (8 marks) c. List and briefly explain with examples, the TWO (2) different types of SEO practices by Nescafe. (14 marks) There were two reasons for this spectacular success. Firstly, Nescafe gained universal insight: with the growth of social networks, they all became virtually connected to a lot of people whom wonder if they could be their friends in real life. The word friend used on Facebook helped them emphasize this question. Secondly, using Facebook, the most popular social network, gave the campaign a huge resonance. Fans were commenting on the videos, starting conversations about how to turn virtual friendships into real life ones and even publishing their own encounters. Facebook was the key for this campaign's success: it allowed the brand's audience to live the experience on the very network that inspired it. Source: Digital Training Academy: Facebook Case Study QUESTIONS a. Discuss in what segments you can categorize digital marketing of Nescafe? (8 marks) b. Explain and relate what is on-page and off-page optimization based on Nescafe initiatives to attract more follower through their Facebook platform. (8 marks) c. List and briefly explain with examples, the TWO (2) different types of SEO practices by Nescafe. (14 marks)
Expert Answer:
Answer rating: 100% (QA)
a Segments of Nescafes Digital Marketing Nescafes digital marketing efforts can be categorized into several segments 1 Social Media Marketing Nescafe leverages social media platforms like Facebook to ... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
Students also viewed these general management questions
-
4. Merger analysis - Adjusted present value (APV) approach Wizard Inc., which is considering the acquisition of Global Satellite Corp. (GSC), estimates that acquiring GSC will result in an...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
A student has six textbooks, each with a thickness of 4.0 cm and a weight of 30 N. What is the minimum work the student would have to do to place all the books in a single vertical stack, starting...
-
DS 10.6.1 contains a data set collected during an amateur archery contest. Calculate a X2 statistic to assess whether it is appropriate to model the probabilities of a bull's-eye and a missed target...
-
Generalize Exercise 87: Show that if the horizontal line y = c intersects the graph of (x) = x 2 + rx + s at two points Figure 26 Data From Exercise 87 Show that if the quadratic polynomial (x) = x 2...
-
\(u(\boldsymbol{x}, t)\) and \(v(\boldsymbol{x}, t)\) are velocity components of a turbulent flow. The RANS averaging \(\langle v(a u+b)angle\) is evaluated, where \(a\) and \(b\) are some constants....
-
The Money Pit Mortgage Company is interested in monitoring the performance of the mortgage process. Fifteen samples of five completed mortgage transactions each were taken during a period when the...
-
Why is it true that the hypothesis that the forward exchangerate is an unbiased predictor of the future spot exchange rate isequivalent to the hypothesis that the forward premium (or discount)on a 2...
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
Look at the roller coaster track in this image. Assume no energy is lost to friction as the roller coaster travels around the track. The total mass of the roller coaster is 650 kg. Use the...
-
The auditor's report may be addressed to any of the following except the client's a. Stockholders. b. Board of directors. c. Chief executive officer. d. Partners.
-
Comparative financial statements include the financial statements of the prior year that were audited by a predecessor auditor whose report is not presented. If the predecessor's report was...
-
List four expense accounts that would usually be analyzed and indicate the reasons.
-
An auditor is concerned with completing various phases of the audit after the balance sheet date. This "subsequent period" extends to the date of the a. Auditor's report. b. Final review of the audit...
-
What analytical procedures may be applied to commitments and contingencies?
-
TRD Ltd. purchased an off-road truck on May 1, 2021 at a cost of $38,000 with an estimated useful life of 150,000 kms or 5 years, and a residual value of $8,000. The truck was driven 20,000 kms for...
-
Parkin Industries, a U.S. company, acquired a wholly-owned subsidiary, located in Italy, at the beginning of the current year, for 200,000. The subsidiary's functional currency is the euro. The...
-
In the decade of the 2010s, the plans and operations of Avon Inc. in marketing, research, and manufacturing throughout Asia are still being affected by actions taken after a 1998 meeting. The US...
-
In the United States, Tang has been around for half a century, and the powdered, tangerine-flavored drink was the chosen beverage for some of the early NASA space flights. For example, in 1962...
-
Indias Tata Motors, the nations largest vehicle maker, purchased bankrupt Daewoo Commercial Vehicles in 2004 in order to gain entry into the South Korean market and access to Daewoos technology. It...
-
Convert 17.03347 to fraction form.
-
Calculate \(\frac{10}{99}-\frac{17}{300}\).
-
Calculate \(\frac{45}{88} \times \frac{28}{75}\).
Study smarter with the SolutionInn App