There's a saying in the business world that "nothing fails like success".Take Gap, for example. How can a fashion retailer that was once the source for wardrobe staples such as chinos and white T-shirts suddenly lose its marketing edge?

1.If you were to make separate recommendations to management at GAP, what would you say?The answer should incorporate such terms as global marketing, marketing mix strategy, value chain, V = B/P, strategic focus, global marketing strategy, extension, adaption, ethnocentric, polycentric, regiocentric, or geocentric orientations.