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These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler 1. Define each of the four Ps. what insights

These are marketing questions from book called Marketing an introduction by Gary Armstrong & Philip Kotler

1. Define each of the four Ps. what insights might a firm gain by considering the 4 As rather than the four Ps?

2. Why must marketers practice marketing control, and how is it done?

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