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These are the rules for the discussion: 1 . Write an 8 0 - 1 0 0 word response to the question stem. 2 .

These are the rules for the discussion:
1. Write an 80-100 word response to the question stem.
2. Respond to at least two other students. The response has to be substantive and cannot be brief (yes/no).
3. You must post before you can see replies.
You will get full credit if you follow the above; anything less will be subjectively scored.
Discussion Topic: Examine the soft-drink industry (companies like Coke, Pepsi, etc.) in the US through the lens of Porter's five forces. Identify each of the five forces, and examine the strength of each force. What do they imply for the overall profitability of the industry?

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