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These questions are about innovation process What is the goal of constructing a heat map (described by Adams in the chapter 2 reading from the

These questions are about innovation process
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What is the goal of constructing a heat map (described by Adams in the chapter 2 reading from the book "A Good Hard Kick?") A. It's a pictorial representation (chart) of market segments you should avoid. B. It helps clarify which exact segments of individuals or companies are most likely to invest in your company. C. It helps clarify which target market segments are most likely to need your new product or service. D. It's a pictorial representation (chart) of the segments where your competitors are most active. The Exploration Space as described by Christensen emphasizes which one of the following: A. a tool to describe a product's performance improvement trajectory. B. a tool to describe dimensions of potential product use and customer experience. C. a tool for choosing market segments that allow a product to "cross the chasm" D. a tool for assessing a product's internal strengths and weaknesses. Which of the following is NOT one of Porter's five forces? A. threat of potential entrants to the market B. bargaining power of customers C. cost of competing in the market D. degree of existing rivalry

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