These three questions are related to each other please answer them.

7. Consider how a company like Barnes \& Noble College provides bookstore management services to institutions (like Boise State University). Which step in the Business-to- Business Buying Process would marketing professionals at Barnes \& Noble College have the most influence over, and how/why is this different from the B2C buying process? (Highlight one answer) a. Need recognition b. Product specification c. RFP process d. Proposal analysis e. Order specification f. Vendor performance assessment Explain your answer using course concepts: 8. If you were the sales account manager for the business in the previous question, which Buying Center Role would you want access to the most? Why? (Highlight one answer) a. Influencer b. Decider c. Buyer d. User e. Gatekeeper f. Initiator Explain your answer using course concepts: 9. Which Organizational Buying Culture does the customer from question 7 most likely exhibit? How does this influence your answers to question 8? (Highlight one answer) a. Democratic b. Consultative c. Consensus d. Autocratic