They are following the five key features of IMC: Customer focused Using all touch points Consistency and single voice Relationship building Affecting customer behavior Checklist: Provide an example of a company that uses integrated marketing communications. Discuss the primary tools of marketing communication from table 1-1 that are used for IMC for this company. Describe specifically how the company uses the five key features of IMC (table 1.2) in a 2-3 page paper in APA format and APA citation style with an additional title and references page. Access the grading rubric. Submit your Assignment to the Drop box