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Think about a brand which you use (or see advertised) regularly and consider the following: Are they associated with a particular object or feeling -
Think about a brand which you use (or see advertised) regularly and consider the following:
- Are they associated with a particular object or feeling - similar to the Kleenex puppy (https://mumbrella.com.au/kleenex-proclaims-puppy-will-remain-brand-ambassador-449053)?
- What attributes does that object have that the brand is keen to associate with?
- Whydo you think that is?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
