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Think about a company you believe employs a unique and creative marketing communication strategy. Answer the following questions: What is the role of personal selling
Think about a company you believe employs a unique and creative marketing communication strategy. Answer the following questions:
- What is the role of personal selling in the strategy?
- How is personal selling integrated with other communication tools (you should know the elements of IMC) and other marketing mix elements to generate a unique and effective marketing strategy?
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