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Think about a favorite loyalty program. Briefly describe the program, what it does, and how it is used. What are its benefits to the customer

Think about a favorite loyalty program.

  • Briefly describe the program, what it does, and how it is used.
  • What are its benefits to the customer and the marketer?
  • How does the program entice the customer to keep using it?
  • How does it impact the competitive landscape?

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