Think about buying coffee for a company like Whole Foods. Identify 4-5 facts that you should think about in terms of supply. Also identify 4-5 facts in terms of demand.

Think about your own personal spend. What are the top three categories where you spend your money? Is there a way to reduce that spend?

Search the Internet (or consider your own purchases) to try and discover a problem where company strategy or mission was misaligned with the supply strategy. Make some assumptions of why you think there was misalignment.