Question
Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would
Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?
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Management A Practical Introduction
Authors: Angelo Kinicki, Denise Breaux Soignet
10th Edition
1260735168, 978-1260735161
