Question
Think about one-sided VS two-sided messages. (No right/ wrong answers)You are launching a brand new 3-star hotel in downtown Tuscaloosa (ordowntown of where you reside).
Think about one-sided VS two-sided messages. (No right/ wrong answers)You are launching a brand new 3-star hotel in downtown Tuscaloosa (ordowntown of where you reside).
Which message is more effective for advertising? Why?
Come up with an advertisement.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
