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Think about the forces that have resulted in increased global integration and the growing importance of global marketing: International trade alliances, free trade agreements and
Think about the forces that have resulted in increased global integration and the growing importance of global marketing:
- International trade alliances, free trade agreements and foreign-trade zones
- Major trends in world economy; economic shift from west to east, changing industry structure, demand for resources (natural and talent), etc.
- Technology advances such as the Internet and global TV networks
- Transportation improvements
- Pattern of income distribution in the world
- World economic trends such as privatization
Identify your top two forces that have resulted in increased global integration and marketing.Describe why you choose these specific two factors and support your position.
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