Think about the industry called "the Soda Production industry". Companies in the Soda Production industry manufacture soft drinks and energy beverages by blending various ingredients with artificially carbonated water. Thisindustry does not include producers of bottled water, juices, and ready-to-drink teas and coffees.

Conduct a partial "Five Forces Analysis" on the Soda Production industry by answering the 5 questions below:

1. Force: Intensity of Rivalry among existing competitors: Question: Who are the rivals that compete in this industry?
2. Force: Threat of substitute products. Question: What products are substitutes for soda?
3. Force: Threat of new entrants. Question: Who are some potential new entrants into the soda industry?
4. Force: Power of Buyers/Customers. Question: Who are the customers of the soda industry? Who buys the products from the manufacturer?
5. Force: Power of Suppliers. Question: What are the products/services that the soda companies buy from suppliers? What kind of companies are the suppliers to the soda production industry?