Question
Think about the last new product you bought. How was the make up of the marketing communications mix for this new product? Was it effective?
Think about the last new product you bought. How was the make up of the marketing communications mix for this new product? Was it effective? Did it have an influence on your decision to purchase the product?
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Fundamentals Of Financial Management
Authors: James C Van Horne
3rd Edition
0133393410, 978-0133393415
