Think about your marketing project (Reducing Fast Food Consumption) (ages 15-18 target marketing group)and discuss how your target market makes decisions to consume the goods or services in your industry. What factors make it easier for consumers to buy/participate? What factors make it harder? How are goods in your industry disposed of? Drawing from your textbook, please discuss information searches, judgments, high-effort / low-effort decision making, and the post-decision process.