1. Think about your most recent big-ticket purchase (tv, cell phone, recreational vehicle, home improvement items, computer, car, house, jewelry, etc.).
   • Identify which selling model you would recommend using. Did the salesperson use this model?
   • Describe the overall customer experience of your purchase. Did you research online, visit the company website, check out the competition?
   • What influenced your decision to buy?
   • Based on your experience, would you recommend the company from which you purchased the item? Why, or why not?
   • How do selling models differ when selling a big-ticket item versus something less expensive?