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Think about your most recent big-ticket purchase (tv, cell phone, recreational vehicle, home improvement items, computer, car, house, jewelry, etc.). Identify which selling model you
- Think about your most recent big-ticket purchase (tv, cell phone, recreational vehicle, home improvement items, computer, car, house, jewelry, etc.).
- Identify which selling model you would recommend using. Did the salesperson use this model?
- Describe the overall customer experience of your purchase. Did you research online, visit the company website, check out the competition?
- What influenced your decision to buy?
- Based on your experience, would you recommend the company from which you purchased the item? Why, or why not?
- How do selling models differ when selling a big-ticket item versus something less expensive?
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In general when making a bigticket purchase like a car or a house I would recommend using a consultative or solution selling model This approach invol...
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Accounting Information Systems The Processes and Controls
Authors: Leslie Turner, Andrea Weickgenannt
2nd edition
9781118473030, 1118162307, 1118473035, 978-1118162309
