Think of a company or organization with which you are familiar. Ideally, it will be an organization where you are involved in some capacity. Good examples include an employer or perhaps a social organization of which you are a member. Former employers might work as well.

First, compose a full paragraph that describes the organization, including its mission or vision, product or service it provides, its key stakeholders, a short history, and details about the organizations structure (leadership, divisions, etc.). Once you have outlined the organization, create a balanced scorecard for the company wherein you identify two objectives for each of the four perspectives in the BSC Approach as well as one metric for each of those objectives. Explain how each objective aligns with the mission of the organization and provide justification for its associated metric (i.e., why is the metric a reasonable measure for the strategic objective). Remember the metrics must be measurable!

Your initial posting should be between 300 to 500 words and use a minimum of two sources (one of which may be the textbook). Cite your sources using APA format (a tutorial is provided in the class tutorials section of the course).