Think of a consumer shopping product and not a service or consumer convenience product like milk, bread, shampoo or specialty product that you PURCHASED within the past 6-9 months. Read the section of text that describes the types of consumer products for help. Indicate whether it is a homogeneous or hetergeneous shopping product. 

 

Discuss these questions relative to the purchased product.  Your answers should align with how these stages are done based on the consumer decision model in my video.  (text covers it but  My video provides a better discussion).

 

Start by listing the product that you purchased and date:   As an  example, I purchased a new Chevrolet Cruz car) on Dec 15, 2021

Product Purchased:___________________________  Approximate Dated Purchased___________________________ ( part of question #1A)

 

1B. How did you recognize that you needed this  product?

2. Where or how did you search for information on alternative products that would satisfy this need (product)?

3. What alternatives (brands/models) did the search process generate and what variables did you use to make the final decision between the brands to buy? 

4. What brand/model (be specific) did you decide to buy and where did you buy the product and why?

5.  Were you satisfied after using or consuming the product?  Explain why ?

6. There are 5 categories of influences as outlined by your text: economic, psychological. social, culture, ethnicity and, purchase situation. Which one(s) do you think had the greatest effect on your purchasing decision? Please explain.

  

Marketing mixes All other stimuli Person making decision + Economic needs . Economy of purchase Convenience Efficiency Psychological variables Social influence Motivation Family Culture & Purchase situation Ethnicity Purchase Ethnicity reason Perception Learning Attitude Social class Reference groups Culture Time International Surroundings Dependability Trust Lifestyle Consumer decision process Person does or does not purchase (response)