1. Think of a fairly new brand that has not achieve power brand status.What differentiation does this brand have? What steps can this brand taketo increase its relevance?(Think in terms of the 4P's).
2. Now choosea brand that has achieved power brand status.Discuss what makes it different and how it is maintaining that differentiation.What factorsmakes this brand extremely relevant?
3. Finally, select a brand in decline. Why is this brand losing differentiation? How is it losing relevance? Be specific.