Question
Think of a product such as an Intel chip which resides inside another company's product (e.g. laptop).What special marketing challenges does this create for the
Think of a product such as an Intel chip which resides "inside" another company's product (e.g. laptop).What special marketing challenges does this create for the "inside" company?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
