Question
Think of a significant purchase that you made recently - for example, computer, clothes, services (e.g., travels), etc. Describe your experiences from the time you
Think of a significant purchase that you made recently - for example, computer, clothes, services (e.g., travels), etc.
Describe your experiences from the time you thought about buying it to the purchase. Also describe your post purchase experiences and the factors that affected levels of your satisfaction.
- Pre-purchase experience:
- Purchase experience:
- Post-purchase experience:
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
12th Edition
840062338, 840062346, 9780840062338, 978-0840062345
