Question
Think of one or two examples of comparative advertisements from magazines. Analyze each ad in terms of why you think the advertiser used a comparative
Think of one or two examples of comparative advertisements from magazines. Analyze each ad in terms of why you think the advertiser used a comparative advertising format and whether you think the advertisement is effective. Justify your position.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
