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Think of (or and) another great advertisement or campaign. What characteristics does it share with the Old Spice campaign? How much new information does it
Think of (or and) another great advertisement or campaign. What characteristics does it share with the Old Spice campaign? How much new information does it give you about the brand, if any? If it is a video or audio commercial, how long is it? If it is in print or online, how many words does it contain?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
