Think of the various pricing methodsmarkup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which method do you personally prefer to deal with? Why?

If the average price were to stay the same, which would you prefer:

(1) for firms to set one price and not deviate or

(2) to employ slightly higher prices most of the year, but slightly lower discounted prices or specials for certain occasions?