Think you are a Marketing Manager at https://siorojewelry.com/, a jewelry company in Los Angeles.

for this brand:

Create Marketing Strategy: Q1) Objective For this plan, you should have one objective. The objective should be specific and measurable (e.g., increase salesby4% over the next twoyears). It should measure both the impact on the company due to the marketing plan (in a measurable way, usually in a % or $) and should have a time associated with it (3 months, 6 months, 1 year). Make the objective reality.

Q2) Strategy ***Make sure this section is supporting your objective, but it should not list or include the tactics. Strategy is an overarching vision, tactics are practical marketing steps you can take**** Given the objective, the marketing strategy is the overarching statement of how the objective will be achieved. For example, sales might be increased by increasing awareness (which was found in the situation analysis to be exceedingly low relative to competitors). Another strategy to increase sales might be targeting a new segment that has not yet been captured or stealing a certain competitor's share. The section outlines the rationale for selecting these strategies.

Q3) Marketing Tactics (3 detailed sentences on what your 3 marketing tactics are) Describe 3 specific actions to take to achieve your marketing strategy. Think about how these strategies incorporate the 4 Ps (marketing mix). Be very specific. An example might be to launch an IMC or hire salespeople to focus on a target market (this would also include a lot more detail). We have studied many concepts from class so please review the course content. These should be numbered and provide details and examples. This is the most important section as it tells the reader how you will achieve your marketing objective and strategy.