Thinking of the pricing for the target segment, what should be ODI's price per pair of contacts if price=Total Economic Value for the consumer? For the calculation of Total Economic Value, recall that the case provides, among other information, specific information on costs and benefits to farmers of adopting lenses (a) costs of putting contacts on each chicken, (b) savings from reduced cannibalism, (c) savings in feed and (d) increased egg production. Use only the costs and savings on (a) through (c) to calculate a lower bound of Total Economic Value and thus a lower bound on price if consumers were fully informed of benefits. Show all your calculations