This activity is important because as world trade has grown, more companies have entered the global market. Once a firm decides to enter the global market, it must choose which means of market entry is the most appropriate. The global market entry strategies vary greatly on the dimensions of financial commitment, risk, marketing control, and profit potential.

The goal of this activity is to demonstrate your understanding of the different types of global market entry strategies: exporting, licensing, joint venture, and direct investment.

Roll over each company name to read the description of the firm's strategy, then drop it onto the correct global market entry strategy within the graphic.

Ericsson and CGCT

Franchising

Joint Venture

Direct Investment