This activity is important because data analysis through exploration is an essential process. Through this step, marketers become detectives exploring and identifying data patterns. Exploratory data analysis provides a summary of the main characteristics within the data. A company is interested in knowing which sources customers use that are yeilding the most revenue. Understanding this will allow the company to determine where to focus more efforts and investments. The goal of this activity is to demonstrate your understanding of insights when using cognitive analytics. Answer each question based upon insights from the Exhibit. revenue by date colored by traffic_description traffic-description revenue (Sum) Bing Partner Program 300,000 200,000 100,000 Direct Pinterest DuckDuckGo Referral 6/21/2018 Source of data: Red Ventures Email Twitter 6/20/2018 6/19/2018 6/18/2018 Facebook Flipboard Yahoo 2. What is the most important date for revenue? (Click to select) 6/13/2018 6/12/2018 date 1. What is the most important traffic source as it relates to revenue? (Click to select) v Google Internal 5/17/2010 6/5/2010 5/8/2018 99 4/10/2016