This activity is important because many companies will come together and join other companies or buy out a company. There are three main types of mergers and acquisitions: vertical, horizontal, and conglomerate. The goal of this activity is to demonstrate your understanding of the three types of mergers and acquisitions. Instructions: Read the example and decide what type of merger it is. 1. Coach (Fashion) & Kate Spade (Fashion) (Click to select) 2. AB InBev (Beer) & SABMiller (Beer) (Click to select) 3. Google (Software) & HTC Mobile (Smartphone) (Click to select) 4. Amazon (Warehouse) & Whole Foods (Grocery Store) (Click to select) 5. IKEA (Furniture) & Baltic Forests (Wood) (Click to select) 6. CVS (Drugstore) & Aetna (Insurance) (Click to select) 7. Heinz (Food) & Kraft (Food) (Click to select) 8. Reynolds (Tobacco) & Nabisco (Food) (Click to select) 9. Ford (Auto) & Firestone (Tires) (Click to select)