This activity is important because organizations should understand how sales analytics provided by customer relationship management $($CRM$)$ systems help them prioritize when personal selling will be most effective. David recently joined a regional telecommunications company, Bengal Telecommunications, as their vice president of Sales. From his industry experience, David knows that personal selling is typically more effective than other tools when products are new to the world, infrequently purchased, highly technical, or very risky. David has started a complete review of all of Bengal's accounts and is looking for information to decide which accounts he should deploy his best salespeople to$.$

The goal of this exercise is to select which pieces of information found in the Bengal CRM system help David decide which of the major reasons personal selling should be used for a specific account.

Read each of the $(8)$ pieces of information David sees in the Bengal CRM system and match them to the reason why he should deploy his best salespeople to that account.