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this article on pricing: Pricing New Product by Michael V. Marn. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-new-products# summarizing the article, and sharing additional comments on likes, dislikes , as it

this article on pricing: Pricing New Product" by Michael V. Marn.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-new-products#

summarizing the article, and sharing additional comments on likes, dislikes , as it relates to the "Marketing Principles" .

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