This assessment task requires you to develop a Marketing Environmental Analysis that comprises both the micro-environment and macro-environment. The micro-environment analysis involves a scrutiny of internal environment that facilitates specifying the strengths and weaknesses, while, the macro-environment analysis requires the scrutiny of demographic, economic, natural, political, technological and cultural (DENPTC) dimensions which will assist in specifying the oportunities and threats. Changes within the macro environmental forces are outside of an organisation's direct control requiring an organisation's marketing strategies to be adjusted to capture emerging opportunities and minimise any potential threats. Therefore, in this assessment task you will need to: Articulate your learning about marketing concepts and principles covered from Module 1 to 3.1 to demonstrate your level of understanding to evaluate the organisation's overall situation; Critially analyse the link between marketing theory and practice; Demonstrate research skills to reveal the insights; Apply appropriate business report writing skills; Use the appropriate APA style both in text citation and the reference list at the end. You should use at least 10 relevant academic referneces from leading marketing journals and text books to showcase quality of your research. Please see more information on referencing here: https:// library.torrens.edu.au/learn-more/referencing Discuss appropriate strategies with regards to your SWOT analysis. Scenario: Choose an organisation from the list provided below that intends to expand its businss either through a new product development or a new business/market development. MKTG6002/MKT600_Assessment 1_Situation Analysis Page 2 of 6 Brick Works - https://www.brickworks.com.au/ IVFAustralia - https://www.ivf.com.au/about-us Progressive Office Furniture - https://www.progressiveoffice.com.au/ Luxury Handbag Hire - https://www.fashionconfidential.com.au/? gclid=EAIaIQobChMIkJjQieus6AIVR6SWCh2loAXiEAAYASAAEgI5mPD_BwE 3. Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organisation's strategies/capabilities to serve the target market (s); Note: Take time to gather relevant data about your chosen organisation as well as the broader external environment in which the organisation operates. Find good quality academic references from high quality marketing journals and text books to substantiate your arguments, suggestions and explanations. Use relevant headings/sub-headings to ensure a cohesiveness and logical flow of the report.