This assessment will be conducted as a group assessment. Your assessor will allocate students into 4 groups. One student within the group will act as the CEO of a restaurant whilst the others can act as the marketing team.

The task is to create a marketing plan for a restaurant. It can be a fictitious restaurant or an existing one

1 Collect and analyse information on the internal business environment

2 Collect and analyse information on the external business environment

3 Develop marketing strategies

4 Prepare marketing plan

5 Implement and monitor marketing activities

6 Conduct ongoing evaluation