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This assignment aims at ensuring that students can apply 4 models to 4 different case studies, i.e. able to apply elements of the strategic management
This assignment aims at ensuring that students can apply 4 models to 4 different case studies, i.e. able to apply elements of the strategic management process using relevant strategy development models, choosing from those listed below: Part 1: Apply one of these two models, Ansoff or TERMS, to one of these two cases, either Goretex or David Jones AND Part 2: Apply one of these two models, ISM or Market Entry, to one of these two cases, either Kia or Mondelez International AND Part 3: Apply one of these two models, CAGE or Porter Diamond, to one of these two cases, either Walmart China or McDonald's in India AND Part 4: Apply one of these two models, PESTEL or Porter's Five Forces, to one of these two cases, either Tiffany or Starbucks NB: Use a different case for each model. Be sure to base your answer on the models studied in class. This is strictly required to be your own original work. Each of your 4 chosen models should be well-explained based on the lecture material as taught by Holmes Institute, and should then be applied to one of the two optional cases listed. You may introduce additional case material
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