This assignment aims to employ accounting principles and relevant business practices to evaluate a company's performance and financial position through a comparison to industry data.

Locate the Critical Thinking CT 10.4 problem at the end of Chapter 10 in the textbook. This will serve as the structure for your assignment. Begin by choosing two competing publicly traded companies from the list below.

1. Nike and Adidas

You will need to use each stock symbol for the selected companies to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your research, you must identify each company's stock symbol for the American market.

Review the competing companies' ratios provided on the MSN Money website. Navigate to My Watchlist and enter the company's name in the Quote Search. Identify and select the correct stock symbol.

Under the "Analysis" heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information to complete a 750-1,000 word comparison addressing the following:

This is the section I need help. Can someone please me?

1. Evaluate each company's liquidity relative to its competitor using at least three ratios
2. Evaluate each company's solvency relative to its competitor using at least two ratios
3. Evaluate each company's profitability relative to its competitor using at least three ratios

Thank you!