This assignment is based of the topic-areas in the slides of Chapter 8 (Service Innovation & Design) and "Services Marketing (in a nutshell)", and the reading material from the "Service Blueprint Design Development" pdf file. The purpose of this assignment is to plan, design and develop a "Service Blueprint" for a business for any customer-facing service of your choice. You are granted the flexibility of picking either an existing service brand/organization of your preference and structuring your service blueprint for it or creating something innovative such as a new service-based organizational offering to the market and designing your blueprint. To begin, your initial service model should roughly lay out the three basic components of any services setting/framework [namely the core service, employees' service, and servicescape] as seen on the first slide of "Services Marketing (in a nutshell)", so as to set a foundation to build on. Thereafter, the goal is to systematically follow the service development, process mapping, and blueprint designing procedure laid out in Chapter 8; the reading material from the "Service Blueprint Design Development" pdf file will help serve as a guide for your work. Carefully link that reading with the two examples in the slides to follow the details for each phase of the blueprint. Your development procedure narrative should describe the roles of the each of the following blueprint components: - physical evidence (as available to the customer above each point of contact) - customer actions - onstage contact employee actions - backstage contact employee actions - support processes (in the business to facilitate service delivery) * line of interaction (explaining contacts between organization and customer) * line of visibility (explaining contact between onstage and backstage employees) * line of internal interaction (explaining contacts between backstage employees and service support processes and activities) After having detailed the functions of each of the above-listed entities, your blueprint should be finalized into the diagram/schematic as seen in the two examples in the slides