Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

This assignment is designed to develop learners ability to understand a Malaysian franchise business and also discuss on the success and challenges of the business.

This assignment is designed to develop learners ability to understand a Malaysian franchise business and also discuss on the success and challenges of the business.
REQUIREMENT
Franchising is a significant aspect of entrepreneurship, offering a unique avenue for business expansion and brand dissemination. It involves a franchisor granting a franchisee the rights to operate a business or distribute goods and services under the franchisor's brand and operational model.
Select any ONE franchise business in Malaysia that you are familiar with.
1. Write on the background of the company such as when it was established, who are
the founders, what kind of business they are in, how many outlets there are
currently etc.
2. Discuss the factors contributing to its success.
3. Discuss the challenges faced by the operator and how he/she has navigated the
challenges.
4. Discuss their future plans for the business.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Strategic Brand Management Building Measuring and Managing Brand Equity

Authors: Kevin Lane Keller

4th edition

9780273779414, 132664259, 273779419, 978-0132664257

More Books

Students also viewed these General Management questions

Question

What is the source of the agency problem?

Answered: 1 week ago